Communicating products and ideas
Geographically broad audiences
Repetitive information
Complex, detailed and structured information
Simulations and animations of complex processes

Saves company resources; create once, unlimited viewings
Distribute information to a wide audience
High speed of transmission/communication
Demonstrate products, techniques and ideas clearly
Consistent delivery and content
Tackle difficult subjects in a way which engages the viewer
Structured for maximum effectiveness – eg modules/chapters/sessions

Promotional and marketing material
Diagnostics/troubleshooting information
Product demonstrations
Detailed assembly/dismantling demonstrations